Webinar: Create a Better Hair Story with STEPANQUAT® Helia — Better, Naturally

June 17, 2020

Two of the most common cationic hair conditioning agents, behentrimonium chloride (BTAC) and cetrimonium chloride (CETAC), have been under scrutiny due to their unfavorable environmental profiles and irritation potentials. In contrast, esterquats deliver conditioning performance with a better environmental and safety profile.

Stepan Personal Care is proud to introduce STEPANQUAT® Helia, a modern hair conditioning agent that is better for your hair and the environment. Powered by sunflower oil and patent-pending technology, STEPANQUAT Helia delivers best-in-class performance with no build-up while being hypoallergenic and much friendlier to the environment than BTAC and CETAC.

Watch the webinar "Create a Better Hair Story with STEPANQUAT® Helia — Better, Naturally" presented by Stepan Senior Market Manager for Personal Care Sarah Kovach to learn more about this exciting new ingredient and how you can create a better story for your hair care product.

 

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